Eco-labels, which convey information about the environmental and social impact of products, started establishing a market presence during the 1990s. Since then, rapid proliferation has resulted in confusion and redundancy. Many companies are adopting a wait-and-see approach, while looking for clearer signals from consumers. Despite the confusion, a growing number of leading companies are pursuing eco-labels in what they describe as a pre-competitive environment.
In-depth interviews with senior corporate sustainability executives were conducted for a new article from Deloitte, “Eco-labels: Positioning your brand, product portfolio and supply chain.” This paper encapsulates those conversations, examines the current eco-labeling landscape and explores the ways companies can decide whether or not an eco-label strategy is appropriate for their organization.