Eco-labels: Positioning your brand, Product Portfolio and Supply Chain

18 01 2012

http://www.deloitte.com/view/en_US/us/Services/additional-services/sustainability-climate-change/84cdeb68bb2a3310VgnVCM1000001a56f00aRCRD.htm?id=us_email_ES_TG_120116

Eco-labels, which convey information about the environmental and social impact of products, started establishing a market presence during the 1990s. Since then, rapid proliferation has resulted in confusion and redundancy.  Many companies are adopting a wait-and-see approach, while looking for clearer signals from consumers.  Despite the confusion, a growing number of leading companies are pursuing eco-labels in what they describe as a pre-competitive environment.

In-depth interviews with senior corporate sustainability executives were conducted for a new article from Deloitte, “Eco-labels: Positioning your brand, product portfolio and supply chain.”  This paper encapsulates those conversations, examines the current eco-labeling landscape and explores the ways companies can decide whether or not an eco-label strategy is appropriate for their organization.

Full pdf report available on http://www.deloitte.com/view/en_US/us/Services/additional-services/sustainability-climate-change/84cdeb68bb2a3310VgnVCM1000001a56f00aRCRD.htm?id=us_email_ES_TG_120116

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: