Adidas has become the third major sports brand to commit to having zero discharge of hazardous chemicals throughout its supply chain by 2020 in the wake of Greenpeace pressure.
The sportswear chain has pledged to have an action plan in place within seven weeks, setting out programs and initiatives for both the eradication of hazardous chemicals from its supply chain and disclosure of its current chemical usage. Adidas also hopes to use its influence as a major sports brand to leverage other brands into eliminating dangerous chemicals in their supply chains.
The news from the German brand follows similar announcements by Nike earlier this month and Puma in July. All three sportswear companies were responding to Greenpeace’s Dirty Laundry campaign in which the activist group named and shamed a number of clothing brands associated with importing materials from a Chinese conglomerate that Greenpeace says is polluting rivers.
Last week Adidas said that it was trying to form a collective, industry-wide response to the allegations in partnership with Nike and Puma. At the time Greenpeace had pressed Adidas to first announce an individual plan.