Gillette partnered with package design company Burgopak and Be Green to develop a Cradle-to-Cradle certified solution. Bamboo and bulrush form the basis of new packaging for Procter & Gamble’s Gillette Fusion ProGlide razor. The razor package replaces the traditional clamshell format with a formable pulp tray made of renewable fibres, supplied by Be Green Packaging LLC.
The innovation revolved around stretching the boundaries around what mouldable pulp can do in relation to a depth-to-draw relationship, creating a packaging system that can be coloured and bleached without adversely affecting the environment, yet maintain strong shelf impact for consumers. Gillette also implemented a new way to introduce methods that will maintain a sealable closing system that is easy to open but is hard enough to drive theft away.
The new structure is said to use 75% less plastic, including the outer fibre-based packaging and the plastic razor organizer tray, which was reduced in size and weight for greater environmental benefit. The package also represents a 17% reduction in pallet weight and improves pallet density by 16%.
All these improvements are said to have been accomplished without any cost increase or detriment to pack aesthetics.