Eco-Chic “Conscious Collection” for Earth Month

14 02 2011

http://www.ecouterre.com/hm-launches-conscious-eco-fashion-collection-for-earth-month/

Is sustainable fashion more than the sum of its materials? H&M invites another round of debate with its latest foray into greener apparel. Announced on Thursday, the fast-fashion retailer’s “Conscious Collection” is due to hit stores in time for Earth Day in April. (Ecouterre is hunkering down for the deluge of “look good, feel good, do good” pitches, but we digress.) It’s described as an “ongoing range” for women, men, and children, made from planet-pandering fabrics such as organic cotton, organic linen, Tencel, and recycled polyester.

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